Loved by kids all over world since the early 50´s, the Paddle Pop iconic character Max has been in a significant number of commercials, promos and films over the years.
It was a great legacy to manage when Milford was assigned by Lola Mullenlowe in Madrid to take the campaign to the next level. For over 60 years Max has been in various guises and for the last decade he has played an Indiana Jones kind of adventure character. Now it was time for a change and the request from Lola Mullenlowe and Unilever was very inspiring for an animation studio like us: make Max into a normal everyday life hero with quirky and funny characteristics and put him and his friends into tricky situations they have to solve. This is what we love with animation, bringing characters to life in situations you may not expect.
"Working with the Milford team was a blast. I never could imagine the efficiency and quick turnarounds they did and still keep great quality not far from what I´m used to from Dreamworks. You never know what to expect from a smaller studio but they really understand storytelling and how to bring characters and vivid worlds to life. I am very happy having this experience" - Director Gabe Hordos